Privacy Policy & Terms

We may collect and process the following categories of data:

• Account Data: email address, authentication identifiers, workspace and role information, billing references, support and privacy request records.
• Store and Product Data: Shopify store connection details, product catalog information, product images, inventory and store intelligence data you choose to sync.
• Meta Platform Data: Meta user identifiers, ad accounts, pages, pixels, permissions, campaign objects and performance data accessed through permissions you grant.
• Campaign and Creative Data: campaign settings, targeting inputs, generated copy, generated or uploaded creative assets, selections, metrics and workflow history.
• Intelligence Data: competitor accounts, public social content references, ads intelligence inputs and AI-generated insights used to provide the service.
• Technical Data: IP address, device and browser information, security logs, diagnostics, essential cookies and optional analytics or marketing tags when consented.
• Payment Data: subscription, invoice and checkout references processed by Stripe; Visualift does not store full payment card numbers.

We process data to:

• Deliver, maintain, and improve Visualift services;
• Enable campaign creation, management, and optimization;
• Provide analytics, reporting, and performance insights;
• Authenticate accounts and secure access;
• Process payments and manage subscriptions;
• Comply with legal obligations.

We rely on:

• Contract necessity - to provide services you subscribe to;
• Legitimate interests - to ensure security, fraud prevention, and service improvement;
• Consent - when required by law, including optional analytics, marketing tags, or communications.
• Legal obligations - to comply with tax, accounting, platform compliance and regulatory requirements.

We may share data with:

• Service Providers - hosting, database, storage, observability, queue, email, analytics, payment processing, scraping and AI infrastructure providers;
• Platform Partners - Shopify, Meta and Stripe when you connect or use those services through Visualift;
• Legal Authorities - where required by law.

We do not sell personal data to third parties.

• Account and workspace data is retained while your account is active and for the period required for security, billing, tax, audit or legal purposes.
• Meta tokens and selected account/page/pixel settings are removed when you disconnect Meta, complete an account deletion, or when a valid Meta data deletion callback is processed.
• Account deletion uses documented retention rules: operational data is deleted where possible, and legally necessary billing or audit records are minimized or anonymized.
• You may request deletion at any time from Settings - Privacy & data or through the contact address below.

We apply industry-standard security measures (encryption, access controls, monitoring) to protect data against unauthorized access, loss, or misuse.

Under GDPR and applicable law, you have the right to:

• Access, export, rectify, or erase your data;
• Restrict or object to processing where applicable;
• Portability of data in a machine-readable export;
• Manage optional cookie and tracking consent;
• Lodge a complaint with a supervisory authority.

Logged-in users can request data export, account deletion, correction, restriction, objection, and consent changes from Settings - Privacy & data. Requests can also be made via info@visualiftai.com.

Visualift uses essential cookies for authentication, security, OAuth state, embedded app flows and interface preferences. Optional analytics and marketing tags are disabled unless you enable them in Settings - Privacy & data.

You can change optional consent preferences at any time. Consent changes are stored as privacy request records so they can be audited.

As an EU-based company, data may be processed within the EU/EEA and, where necessary, transferred to providers outside the EU under appropriate safeguards (e.g., SCCs).

We may update this Privacy Policy from time to time. Changes will be effective upon posting at https://visualiftai.com/privacy.

• "Service" means the Visualift software-as-a-service platform, including website, APIs, integrations, and related features.
• "Client" means the business entity (merchant) registering to use the Service.
• "Account" means the registered user credentials for accessing the Service.
• "Content" means any data, campaigns, creatives, copy, product information, or materials uploaded, generated, or processed through the Service.
• "Third-Party Services" means any external services or platforms integrated into the Service, including but not limited to payment processors, cloud providers, and advertising networks.

By creating an account or using the Service, the Client agrees to these Terms. If the individual accepting acts on behalf of a company, they confirm authority to bind the company.

The Service is provided only to business users (B2B e-commerce merchants). By using the Service, you represent that you are a legally registered business and authorized to contract.

• The Client must provide accurate and complete registration data.
• Credentials are confidential and non-transferable.
• The Client is solely responsible for maintaining security of its account and any activity under it.
• Visualift is not liable for unauthorized access resulting from Client negligence.

• Visualift automates campaign management, including audience definition, creative generation (images, videos, copy), campaign launch, monitoring, and optimization.
• The Service integrates with third-party platforms used by the product, including Meta, Shopify, Stripe, AI providers, hosting and operational infrastructure.
• Visualift does not guarantee campaign approval, ad performance, or compliance with third-party policies.
• Client remains fully responsible for its own advertising accounts, budgets, and compliance with applicable laws and platform rules.

The Client agrees to:

• Use the Service solely for lawful business purposes;
• Ensure uploaded content (product data, creatives) is accurate, lawful, and does not infringe intellectual property or other rights;
• Maintain sufficient budgets in their advertising accounts;
• Comply with all applicable laws, including advertising, consumer protection, and data privacy regulations.

Prohibited conduct includes:

• Reverse engineering, copying, or attempting to bypass security features;
• Using the Service to distribute unlawful, offensive, or harmful content;
• Misuse of the Service to harm reputation of Visualift or third parties.

• Visualift IP: All intellectual property in the Service, including AI models, algorithms, code, design, and generated outputs, remains the exclusive property of Visualift or its licensors.
• Client Data: The Client retains ownership of its uploaded product data and assets.
• Generated Assets: Unless otherwise agreed, assets generated (images, videos, copy) through the Service are licensed to the Client for commercial use within its own business, on a non-exclusive basis. Visualift retains rights to use anonymized, non-identifiable outputs for improving the Service.
• Feedback: Any feedback or suggestions provided may be freely used by Visualift without obligation.

• The Service may rely on third-party infrastructure (cloud, AI APIs, payment processors, ad platforms). Visualift is not liable for downtime, errors, or data handling practices of such third parties.
• AI-generated outputs may contain inaccuracies or may not comply with specific advertising rules. The Client is solely responsible for reviewing outputs before use. Visualift disclaims liability for damages arising from reliance on AI-generated content.

• Pricing plans are displayed on the website or agreed in writing.
• Fees are due in advance and processed by secure payment providers.
• Subscriptions automatically renew unless cancelled before renewal date.
• Taxes (VAT, sales tax) are the Client's responsibility.
• Fees are non-refundable except where required by law.
• Visualift may suspend accounts for late or failed payments.

• The Service is provided "as is" and "as available".
• Visualift does not guarantee uninterrupted uptime, error-free performance, or specific campaign results (CTR, ROAS, conversions).
• Visualift may suspend the Service temporarily for maintenance or security reasons.

• Visualift processes Client data in accordance with its Privacy Policy (https://visualiftai.com/privacy).
• Clients remain controllers of their advertising and product data; Visualift acts as processor only to the extent necessary to provide the Service.
• Client is responsible for obtaining any necessary consents and providing notices to end-users under GDPR or other laws.

To the fullest extent permitted by law:

• Visualift shall not be liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost sales, or reputational harm.
• Aggregate liability shall not exceed the total fees paid by the Client to Visualift in the 12 months preceding the claim.
• Visualift is not liable for (i) third-party service failures, (ii) actions or decisions taken by ad platforms, (iii) inaccurate AI outputs, (iv) loss of data not caused by gross negligence of Visualift.

The Client agrees to indemnify and hold harmless Visualift, its officers, employees, and affiliates against any claims, damages, or expenses arising from:

• Client's misuse of the Service;
• Client's violation of laws, platform policies, or third-party rights;
• Content uploaded or generated by Client.

• These Terms remain in effect until terminated.
• Either party may terminate with written notice; subscriptions remain payable until the end of the current billing cycle.
• Visualift may suspend or terminate accounts immediately for breach of Terms, non-payment, or unlawful activity.
• Upon termination, Client data will be deleted in accordance with the Privacy Policy and applicable laws.

Visualift may update these Terms at any time. Material changes will be notified via email or through the Service. Continued use constitutes acceptance.

These Terms are governed by the laws of Italy and EU regulations. Any disputes shall be subject to the exclusive jurisdiction of the courts of Ancona, Italy.

• Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between the parties.
• Severability: If any provision is held invalid, the remainder remains in force.
• No Waiver: Failure to enforce any provision shall not constitute a waiver.
• Assignment: Client may not assign rights or obligations without prior consent. Visualift may assign in case of merger, acquisition, or restructuring.